>Thoughts? Is it any surprise that companies with little to no social media intuition would just jump onto the bandwagon of what was, at the time, the Next Big

>Thoughts? Is it any surprise that companies with little to no social media intuition would just jump onto the bandwagon of what was, at the time, the Next Big Thing™ in social media? Social media is (or at least it used to be) an inherently organic, grassroots thing. It's been shoehorned into an advertising platform but the grating experience of reading the latest spam from Coca Cola or whoever is absolutely due to the friction caused when people try to use a conversation platform to simply blast out their latest announcements. They treat it like an RSS feed that they can post to, not like an opportunity to actually interact with their market. Your idea has merit, but would be better off being posted on a twitter suggestions page than HN, I think.