> it's really a shifting of the work needed to get distributed The hardest part of distribution seems to be advanced filtering of content and matching it with

> it's really a shifting of the work needed to get distributed The hardest part of distribution seems to be advanced filtering of content and matching it with interested/relevant readers. Whoever is doing that filtering/matching the best - is best suited for distribution. Is that filtering/matching work best done by the publisher or the writer? The writer should know her audience the best. Who is in the better position to make such match: publisher or original writer?