The first thing that came to mind is that it's waaaaay too wordy for the front page of a product you're trying to sell. "Automatically adds authentication bar

The first thing that came to mind is that it's waaaaay too wordy for the front page of a product you're trying to sell. "Automatically adds authentication bar with username and logout link to all protected html pages" Could be changed to: "Adds login bar to all of your website's pages" (It's implied that since this is helping me do something, it'd better be doing this automatically.) The three lines about API, SOAP & REST could be summarized in one line: "Multiple interfaces & authentication methods (API, SOAP, REST)" etc. Plus, I'm not sure whether you want to announce stuff still in development, cf. Osbourne Effect: http://is.gd/2Q0x9 http://is.gd/2Q0x9 . I'd remove the "Lite", call that your base version, and when you're ready, announce the Pro EnterPrise Solution Version ;)