Fair enough. That being said: 1. It matters to me because I see this as a waste of resources (hardware, software, brains) for something that is near obvious.

Fair enough. That being said: 1. It matters to me because I see this as a waste of resources (hardware, software, brains) for something that is near obvious. While it's anyone's choice to consume the way they want, I am just morally opposed to it. 2. What these apps address are general health/fitness metrics, in a very superficial manner. As I said, once we have more meaningful tracking I'll be onboard, for now these are rudimentary toys.