Which it acquired itself in February 2014: http://customerexperiencematrix.blogspot.co.uk/2014/02/genius-and-loopfuse-are-acquired.html http://customerexperienc

Which it acquired itself in February 2014: http://customerexperiencematrix.blogspot.co.uk/2014/02/genius-and-loopfuse-are-acquired.html http://customerexperiencematrix.blogspot.co.uk/2014/02/geniu... Interesting timing. I would not be surprised if the May launch of genius.com was just something hacked together over a weekend and launched just to push the domain price up. There isn't much talk about genius.com around the May launch (apart from a bit of press-release marketing). And the focus in acquisition in February leads with LeadRocket, tacking on the brand Genius as an afterthought. The domain details of genius.com was only switched to CallidusCloud's details in June: http://www.thedomains.com/2014/07/11/rapgenius-com-upgrades-rebrand-to-genius-com/ http://www.thedomains.com/2014/07/11/rapgenius-com-upgrades-... -- 4 months after acquiring the domain. Interesting set of coincidences. I wonder when Callidus software knew of RapGenius' interest in the genius.com domain. And their original intentions for it when they acquired it in February.