Won't last. The NFL will come to its senses soon enough. After all, the NFL isn't popular because of the games themselves, it's popular because of what it rea

Won't last. The NFL will come to its senses soon enough. After all, the NFL isn't popular because of the games themselves, it's popular because of what it really is: gossip for men. The beat writers don't understand the game, the announcers certainly don't understand the game, hell, half the coaches don't understand the game. But what are NFL fans really interested in? Who's injured. Who has the best statistics. Who's on the schedule? Can we get a good seat at the sports bar? What's the spread in the game? Who's dating a hot model? Did T.O. fart today? How's my fantasy team doing? (Honestly, go to any sports bar on a Sunday afternoon and see how many guys are watching 5 games at once just to see how their individual players are doing.) When the players go on strike and unknown replacements play, no one cares. Fans care about the players and all their exploits, on the field and off. Twitter would be the perfect addition to the media phenomenon that the NFL has already become. Guys who pay $200 for seats, $100 for a day at the sports bar, and gamble away all their discretionary income will salivate over tweets. It's only a matter of time.