They're unique while remaining loosely related to the products they describe. The http://en.wikipedia.org/wiki/Z%C3%B3calo http://en.wikipedia.org/wiki/Z%C3%B3

They're unique while remaining loosely related to the products they describe. The http://en.wikipedia.org/wiki/Z%C3%B3calo http://en.wikipedia.org/wiki/Z%C3%B3calo is the city center (of Mexico City's historical district), a simple and untaken metaphor for a service that "...provides users with a central location for both the documents and files they are...".