So how exactly is this illegal? It's Google's search, they can put up any results they want. If people aren't getting the results they want then they can use

So how exactly is this illegal? It's Google's search, they can put up any results they want. If people aren't getting the results they want then they can use Bing or Yahoo and get what they want. Since when is promoting yourself within your own product against he law? Makes Yelp sound like a bunch of spoiled whiny brats. Sally: "Jimmy, what does Billy think about Restaurant x?". Jimmy: "I think that Restaurant x is amazing... Here, I'll write down what Billy thinks and put it in this envelope that you can open and read if you want another opinion." Sally: "Thanks, sounds good, I think I'll try it. You're so helpful Jimmy." *leaves note unopened Billy: "Mom! Jimmy told Sally what he thinks of Restaurant x and didn't say what I thought. Punish him, he's not playing fair!". -Names have been changed to protect the idiotic.