This seems pretty silly. If you look at the screenshot from the click study they did in the presentation [0], for the search "gary danko yelp", Google is (or w

This seems pretty silly. If you look at the screenshot from the click study they did in the presentation [0], for the search "gary danko yelp", Google is (or was) serving up the Gary Danko website itself first, instead of the Yelp page. Honestly, I think the website of the business itself is an appropriate first search result, even if the query included the word "Yelp". To the bottom of this result, Google has attached links to see the Google Local Reviews and shows the rating, which is either done automatically by Google (though I'm not sure if they add it automatically) or through the Google Business Tools [1] at the request of Gary Danko themselves. According to their click study though, barely anyone is clicking those additional links. [0]: Page 12 of http://online.wsj.com/public/resources/documents/yelp.pdf http://online.wsj.com/public/resources/documents/yelp.pdf [1]: https://www.google.com/business/ https://www.google.com/business/