It strikes me as very plausible that anyone searching with the string "yelp" is looking for reviews and not necessarily Yelp reviews. I'm generally not a fan o

It strikes me as very plausible that anyone searching with the string "yelp" is looking for reviews and not necessarily Yelp reviews. I'm generally not a fan of systems that prefer to do what it divines I intended rather than do what I actually asked, but there have been many cases where that ended up as a the better result (misspelling, for example.) Just as the term "google" for many is a generic term for "search", "yelp" may be a colloquialism for "reviews." Perhaps users are better served by getting something other than Yelp for reviews.