A few tell-tale signs that a B2B company may be dying from churn: 1. A homepage which seems over-optimized for new customer signup ("how do I get past this spl

A few tell-tale signs that a B2B company may be dying from churn: 1. A homepage which seems over-optimized for new customer signup ("how do I get past this splash screen?") versus supporting existing customers 2. An over-emphasis on committing to a year/over-generous discount for an annual commitment 3. An extremely short trial period