A single colour rarely has much of an impact on your mood. Its contrast that matters. (Read: http://www.psy.ritsumei.ac.jp/~akitaoka/shikisai2005.html http://

A single colour rarely has much of an impact on your mood. Its contrast that matters. (Read: http://www.psy.ritsumei.ac.jp/~akitaoka/shikisai2005.html http://www.psy.ritsumei.ac.jp/~akitaoka/shikisai2005.html) So when an article lists all the colours along with the emotions they represent and says things like that red is associated with excitement, strength, sex, passion, speed, danger - it raises my BS signal. It means they're copying some pseudo science article they read in a fun coffee table magazine once. If you're really interested in colours and colour psychology, let me recommend: Website: Color Matters http://www.colormatters.com/entercolormatters.html http://www.colormatters.com/entercolormatters.html Book: The Art of Color by Johannes Itten http://www.amazon.com/Art-Color-Subjective-Experience-Objective/dp/0471289280/ http://www.amazon.com/Art-Color-Subjective-Experience-Object...