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Color Psychology in Marketing
- ankeshk 17y agoA single colour rarely has much of an impact on your mood. Its contrast that matters. (Read: http://www.psy.ritsumei.ac.jp/~akitaoka/shikisai2005.html http://www.psy.ritsumei.ac.jp/~akitaoka/shikisai2005.html) So when an article lists all the colours along with the emotions they represent and says things like that red is associated with excitement, strength, sex, passion, speed, danger - it raises my BS signal. It means they're copying some pseudo science article they read in a fun coffee table magazine once. If you're really interested in colours and colour psychology, let me recommend: Website: Color Matters http://www.colormatters.com/entercolormatters.html http://www.colormatters.com/entercolormatters.html Book: The Art of Color by Johannes Itten http://www.amazon.com/Art-Color-Subjective-Experience-Objective/dp/0471289280/ http://www.amazon.com/Art-Color-Subjective-Experience-Object...
- pchristensen 17y agoThank you, these are great resources. I've had my eye out for something like this for a while.
- edw519 17y agoThe hacker in me wants to cry, "Don't overlook 'Color Functionality in Marketing'". red and yellow - most easily seen from a moving car Any coincidence these are the primary colors of McDonald's, Burger King, and Wendy's?