If it was a startup, the name would be fine. But it's amazon, and from a branding perspective, in terms of the cloud computing services they offer, zocalo just

If it was a startup, the name would be fine. But it's amazon, and from a branding perspective, in terms of the cloud computing services they offer, zocalo just doesn't fit. Amazon Web Services Elastic Cloud Compute (EC2) Simple Storage Service (S3) Elastic Block Store (EBS) Relational Database Service (RDS) Amazon WorkSpaces. And then there is Zocalo. Sure, Elastic Beanstalk is less "enterprise professional" compared to the others, but the name is incredibly descriptive, they are comparing the service to a magical beanstalk that grows and grows, like with the service, your app will autoscale. Zocalo doesn't have the "enterprise professional" sound of the major services, nor the descriptive nature of the more fun named services. So while it may not be _awful_, I have no qualms in saying it is not good.