From what I've seen, low churn businesses tend to have 1 or more of the following characteristics: 1. Network effects: Your product is a key (or highly integra

From what I've seen, low churn businesses tend to have 1 or more of the following characteristics: 1. Network effects: Your product is a key (or highly integrated) part of an industry's value chain. 2. Process lock-in: Your product is a key (or highly integrated) part of your customer's work flow/process. 3. High ROI and/or Low Cost of Ownership for the Customer: Use of your product generates compelling economics for the customer. 4. Behavioral lock-in: The network effects are eroding, the work flow is changing, and the ROI is shrinking, but the customer still uses your product out of habit/familiarity/convenience/culture/loyalty/etc.