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This is a really interesting article. The graphs really illustrate the differences. I always had a problem with Groupon's model, but I couldn't explain it as w
by socrates1998 12y ago
This is a really interesting article. The graphs really illustrate the differences.
I always had a problem with Groupon's model, but I couldn't explain it as well as the author did.
I think people often lose sight of the most important part of a business, that your customers really enjoy and like it, this makes sure they stick around.
Groupon's problem is that no one really gets a lot of value out of it. The businesses that use Groupon often don't see the customers returning and they usually lose money from the Groupon promotion.
Even people who use Groupon often complain that the business can't handle the massive rush that Groupon causes, so they usually have a subpar experience when they actually try to use the discount.
Groupon is only really good for one party, Groupon. Everyone else is left with a bad taste in their mouths.