>>That works when the driver is the one who the Uber account belongs to, but if you've ever used Uber in NYC you'll know that a driver will often just rent out

>>That works when the driver is the one who the Uber account belongs to, but if you've ever used Uber in NYC you'll know that a driver will often just rent out his cab + phone to another driver. I'd say the Uber driver who actually picks me up is the same one in the profile maybe 30% of the time. These other drivers don't care about their reputation, so damaging their reputation is a poor deterrent to bad behavior. They see an Uber login as the same thing as a cab medallion; an asset to be rented out for profit. Isn't this a pretty serious violation of Uber's terms of service, which would result in a suspension of the account? Also, if you send negative feedback to the driver renting the account, eventually the renting driver will lose their Uber account. So they will either stop renting or have their account shut down all together. This could work as a deterrent.