>drivers couldn’t be lured out of their warm beds on a cold and needy night. This is not only about warm beds, it's about risk and reward. A snowstorm increase

>drivers couldn’t be lured out of their warm beds on a cold and needy night. This is not only about warm beds, it's about risk and reward. A snowstorm increases the chances of getting into a car crash by many factors, and if the reward (surge pricing) isn't big enough, drivers won't be willing to risk it.