From an economics perspective there was money left on the table an Uber is taking it, and that's the end of it. However, economics will also tell you that this

From an economics perspective there was money left on the table an Uber is taking it, and that's the end of it. However, economics will also tell you that this doesn't seem to be an equilibrium situation, and therefore competitors will start entering the market until Uber's profits are razor thin, unless the regulators get in the way and screw the whole pricing scheme up.