3 ms·

I'm going to assume sticky is an engine of growth because if you aren't retaining users you need to bring on more to make up for the difference that aren't stay

• webmaven 12y ago
  Sure, but that's true of the other engines of growth, it isn't anything that is unique to sticky. IOW, the other EoGs are typified by how they acquire new users from the actions of existing ones. For 'viral' it is the user activity that causes new users to join, for 'paid' it is that revenues from existing users are used to purchase new users (typically through advertising), but 'sticky' doesn't say anything about getting new users from existing users at all, it only says you get new (or ongoing) revenue from existing users. While this means that if 'sticky' is your model you have to focus even more on lowering churn, it still doesn't say anything about how you grow.