3 ms·
Marc Andreessen's recent tweetstorm on unbundling (https://twitter.com/pmarca/status/481556766283407360 https://twitter.com/pmarca/status/481556766283407360) an
by nreece 12y ago
Marc Andreessen's recent tweetstorm on unbundling (https://twitter.com/pmarca/status/481556766283407360 https://twitter.com/pmarca/status/481556766283407360) and rebundling (https://twitter.com/pmarca/status/481575837464940544 https://twitter.com/pmarca/status/481575837464940544) will help you understand the cyclic trend.
- taigeair 12y agoThanks for sharing that. It appears he's recognising industry patterns. Love the way he explained it. So I think it depends on your product and then you have a choice for growth: either unbundling or bundling. Just to summarise: Reasons why it's good 1. more focus => better user experience 2. users can pick and choose apps depending on their needs 3. easier to manage development 4. more real estate on screen 5. makes sense for new functionality not relevant to existing app 6. limit failures by isolating apps 7. clearer product market positioning Reasons why it's bad 1. complicated engagement loops (I see a friend on FB app and want to message her, need to go to Messenger app) 2. harder to become top of mind and habit forming 3. harder to market (unless you're a big company) 4. loss of synergies (google.com makes it easy to search for videos and news, unbundling would hurt) 5. more mental work for the user (remember which apps do what and find them) 6. more challenging to cross promote products or usage