When a website has a ton of features, unbundling makes for a better mobile experience. The mobile app is usually a stripped down version of the website and now

When a website has a ton of features, unbundling makes for a better mobile experience. The mobile app is usually a stripped down version of the website and now apps are going further by unbundling popular apps/features to create suites of apps. You have very little real estate to work with so I think unbundling is a smart move, for now. Then down the road they may bundle back up.