It mostly has to do with the human tendency to discern an innate level of intuitive ass-kicking power that any given artifact might imbue upon or withold from t

It mostly has to do with the human tendency to discern an innate level of intuitive ass-kicking power that any given artifact might imbue upon or withold from the wearer. Ask yourself: If I had to fight Chuck Norris, would this magic item improve my chances of winning? When the answer isn't a resounding "yes", the prospects of coolness are in doubt.