3 ms·
Bringing a healthcare product to market is really hard. A friend just had a good one with a proven product and sales fail simply because institutional hospitals
by micro_cam 12y ago
Bringing a healthcare product to market is really hard. A friend just had a good one with a proven product and sales fail simply because institutional hospitals take to long to really implement a decision to the point they will actually pay for a piece of software they want to use even if it isn't something regulated.
Google certainly has the cash to sit this sort of thing out, hire sales and support people etc. Microsoft and others are doing so, see Microsoft Amalga for example.
However a more intriguing area, to me, is doing some more basic research without becoming a health company. Google is doing this with the glucose contacts and things. These are novel ideas with significant IP that could be spun off into an independent company and/or licensed to to an existing drug company to push through clinical trials and bring to market.
- paletoy 12y ago> Bringing a healthcare product to market is really hard. I think this is the place that google might enter and play well. If google can develop a very high-level , fda certified development tool/operating-system ,such that developing fda certified products become much easier , they could have a very big win on their hands. I've seen some research on such systems ,so it's a clear possibility. And since it's a new thing , it might need some changes in the fda, which google has the tools to push.