To counterbalance, I think the Beats products look great and I've been tempted to buy them, but this very "image" around the brand sets me off greatly. That's t

To counterbalance, I think the Beats products look great and I've been tempted to buy them, but this very "image" around the brand sets me off greatly. That's the problem with endorsements, you end up wrangling your brand image with that of the celebrities endorsing your product.