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Click-bait headline. Add "30 meters" to the headline and it would drop.

• Gustomaximus 12y ago
  As some others have mentioned, this isn't about getting internet from the exchange to the home/business, just from the street. In this context 30 metres should be ok for the vast majority. From the article > It will enable operators to provide Internet connection speeds that are indistinguishable from fiber-to-the-home services, a major business benefit in locations where it is not physically, economically or aesthetically viable to lay new fiber cables all the way into residences. Instead, fiber can be brought to the curbside, wall or basement of a building and the existing copper network used for the final few meters.