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There is a setting in Adwords for "rotate my ads evenly over time" that is necessary for accurate A/B testing. By default, Google shows the ads with the highes
by byoung2 17y ago
There is a setting in Adwords for "rotate my ads evenly over time" that is necessary for accurate A/B testing. By default, Google shows the ads with the highest click rate more often, so you'll get a bias.