I wonder if it's really about penetration into music videos. I remember iPods being all over music videos for a few years back in the day (made my recently purc

I wonder if it's really about penetration into music videos. I remember iPods being all over music videos for a few years back in the day (made my recently purchased iPod go from geeky to cool overnight!) - but then they disappeared - maybe because of Apple's battles with the music industry. Now it's Beats in every music related video, PA, media asset; something Apple needs to tap back in to, I guess.