One thing about Beats is that they really are ridiculously popular. They are consumer electronics items which are also fashion accessories. I don't think there'

One thing about Beats is that they really are ridiculously popular. They are consumer electronics items which are also fashion accessories. I don't think there's really any other brand like that in the industry, at least not that I can think of. Even Apple's products while stylish I'd hesitate to call them fashion accessories. Maybe they were worried primarily that Google would buy Beats and suddenly hold more 'cool' appeal than Apple (particularly with youngsters).