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> People are simply buying them as a fashion item! So... you're saying it's a great match for Apple?

• nrzuk 12y ago
  As a bit of a Apple fan boy I think it's a terrible match. The quality of all the Apple products I have owned have been brilliant (even if my iPhone screen smashed within a month). I personally hope the acquisition of this brand doesn't result in the gimmicky promotions like on the HP laptop brands etc
• nathannecro 12y ago
  Not really sure why you're being downvoted. Apple's design is amazing. They've (almost) single-handedly thrust consumer electronics into a position where fashion and looks are just as important (or more important) than function. Gone are the days where "geeks" are the guys with the expensive, ugly computation devices. Now, when a famous actress waltzes down the street, you're just as likely to see her pull out an iPhone (or WP8 or whatever) as you are to see her wearing an expensive handbag.