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> Owning Beats puts Apple hardware on the heads of a huge fraction of every mobile user You might be on to something here. What if Apple's plan is to make the
by DevX101 12y ago
> Owning Beats puts Apple hardware on the heads of a huge fraction of every mobile user
You might be on to something here. What if Apple's plan is to make the headphone itself a network enabled device with access to the app store?
While headphones are currently 'dumb', there's no reason it has to continue to be the case. Network enabled watches. Network enabled headphones. Network enabled glasses. If Apple get's the leading brand in all these categories, then making the leap just suddenly became a lot easier.
- tptacek 12y agoMaybe. Generally, though, I'm just saying: you should look at all the elements of the business: the promotion strategy, the user base, the product positioning, the distribution and sales channels, the supply chain (as Khoi Vinh points out), the integration story... and the competitive tensions in all those places. You can't just look at the feature/function/benefit table and make a snap judgement; the feature/function/benefit list of a billion dollar business is rarely the whole story.
- adamio 12y agohigh-margin headphones and iPods are complimentary products, integrating an iPod into Beats is essentially making an iPod free - which is a good thing if you own Beats