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It is so amazing to watch the attention that people give Apple's business decisions. Seriously, how much their actions get read into is unparalleled. Any other
by moskie 12y ago
It is so amazing to watch the attention that people give Apple's business decisions. Seriously, how much their actions get read into is unparalleled.
Any other company, we'd just say "yup, they bought a headphone company, and now they'll be selling some more/different headphones" and then we'd move on. But with Apple, it just must, must represent some form of tidal shift.
- k-mcgrady 12y agoBecause unlike most other big tech companies Apple doesn't make big purchases like this. They normally acquire small, unknown companies which are focussed on a specific technology Apple needs (mapping for example).
- nirvanatikku 12y ago@moskie - it is indeed amazing, and it's part of their engine that makes them truly unique (that it has been this way for so long, and continues to be just as talked about). @k-mcgrady: true, but if you look at what percentage of their cash they spent on it, it's not as significant as acquisitions from other, similarly sized companies.. but your point remains: it is out of the ordinary for $aapl.