> Unless he had a pre-order form for the book as the landing page, that's not generally accepted. This sounds like an assertion with no real knowledge to back

> Unless he had a pre-order form for the book as the landing page, that's not generally accepted. This sounds like an assertion with no real knowledge to back it up. What does "generally" mean? Either it's acceptable or it's not. Here are the adwords TOS: http://adwords.google.com/support/aw/bin/static.py?page=guidelines.cs http://adwords.google.com/support/aw/bin/static.py?page=guid... This may be what you're thinking of: http://adwords.google.com/support/aw/bin/static.py?page=guidelines.cs&topic=16862&subtopic=16864 http://adwords.google.com/support/aw/bin/static.py?page=guid... Your ads and keywords must directly relate to the content on the landing page for your ad. When users see your ad, they should be able to understand what kind of product, service, or other content they will find on your site. Products or services promoted in your ad must be reflected on your landing page; ads can be disapproved if a promoted product is not offered or available for sale as promised. The ad doesn't promise that anything is for sale - it seems like a general branding campaign.