There's this narrative that Apple's lack of design choice has helped them, by keeping things consistent. White headphones were, for a while, almost exclusively

There's this narrative that Apple's lack of design choice has helped them, by keeping things consistent. White headphones were, for a while, almost exclusively iPod earbuds. If you saw someone rocking a white headphone cable, you knew what was in their pocket. They've branched out a little, with colors for select devices, but for the most part their visual choices are very limited. Beats seems like they've done an excellent job of offering a wide selection while still keeping brand consistency and recognizability. In this regard, I think the article's speculation makes sense.