That's because their screenshot is wildly inaccurate. Amazon's original page was totally different - grey background, serif text, pyramid-shaped logo of an abs

That's because their screenshot is wildly inaccurate. Amazon's original page was totally different - grey background, serif text, pyramid-shaped logo of an abstract "river" in a maroon background, forming an A. The whole identity was different. Amazon has changed HUGELY. The screenshot they have is, at most, 4 or 5 years old, around the time of their biggest overhaul. Nothing like the original. EDIT: Found this article that has genuine historical Amazon screenshots http://www.kokogiak.com/gedankengang/2004/07/amazoncom-logo-timeline.html http://www.kokogiak.com/gedankengang/2004/07/amazoncom-logo-...