According to Caleb Crye the DoD reps just didn't want to come to an agreement: http://soldiersystems.net/2014/03/18/ssd-exclusive-crye-precision-speaks-regardin

According to Caleb Crye the DoD reps just didn't want to come to an agreement: http://soldiersystems.net/2014/03/18/ssd-exclusive-crye-precision-speaks-regarding-us-army-efforts-adopt-new-camouflage/ http://soldiersystems.net/2014/03/18/ssd-exclusive-crye-prec... tl;dr: > Continuing its efforts to reduce costs to the Army and in an attempt to eliminate the Army’s concerns that MultiCam® was more expensive than UCP, Crye submitted several formal proposals which proved that the Army could procure MultiCam® gear at prices within 1% of UCP gear. Crye’s proposals additionally showed that this could be accomplished with no upfront cost to the Army. > The Army rejected all of Crye’s proposals and did not present any counter proposals, effectively saying that a proven increase in Soldier survivability was not worth a price difference of less than 1%.