As the article points out Macheist are about marketing, and they seem to be very good at it. If the tweet strategy becomes ineffective by putting off more peop

As the article points out Macheist are about marketing, and they seem to be very good at it. If the tweet strategy becomes ineffective by putting off more people than it draws then I'm sure they will discontinue it. I'd be gobsmacked if they didn't track this stuff very carefully.