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You have to be careful when doing this not to violate Google's TOS. I don't think they like people using AdSense just for "market research" because the users w

by imp 17y ago

You have to be careful when doing this not to violate Google's TOS. I don't think they like people using AdSense just for "market research" because the users who actually click on the link get taken to a useless landing page. Unless he had a pre-order form for the book as the landing page, that's not generally accepted. I know Tim Ferris kind of popularized that technique, but if all of Google's Ads lead people to worthless landing pages, their CTR across the network would go down. Just an FYI for those who can't afford to get a Google Ban because they also rely on AdSense.

gojomo 17y ago
The FTC doesn't like ads implying things are for sale that are not, either -- but at this scale enforcement is unlikely.
tjic 17y ago
> Unless he had a pre-order form for the book as the landing page, that's not generally accepted. This sounds like an assertion with no real knowledge to back it up. What does "generally" mean? Either it's acceptable or it's not. Here are the adwords TOS: http://adwords.google.com/support/aw/bin/static.py?page=guidelines.cs http://adwords.google.com/support/aw/bin/static.py?page=guid... This may be what you're thinking of: http://adwords.google.com/support/aw/bin/static.py?page=guidelines.cs&topic=16862&subtopic=16864 http://adwords.google.com/support/aw/bin/static.py?page=guid... Your ads and keywords must directly relate to the content on the landing page for your ad. When users see your ad, they should be able to understand what kind of product, service, or other content they will find on your site. Products or services promoted in your ad must be reflected on your landing page; ads can be disapproved if a promoted product is not offered or available for sale as promised. The ad doesn't promise that anything is for sale - it seems like a general branding campaign.
- imp 17y ago
  Yeah, that must have been what I read and extrapolated a bit.

by imp 17y ago

gojomo 17y ago

The FTC doesn't like ads implying things are for sale that are not, either -- but at this scale enforcement is unlikely.

tjic 17y ago

> Unless he had a pre-order form for the book as the landing page, that's not generally accepted. This sounds like an assertion with no real knowledge to back it up. What does "generally" mean? Either it's acceptable or it's not. Here are the adwords TOS: http://adwords.google.com/support/aw/bin/static.py?page=guidelines.cs http://adwords.google.com/support/aw/bin/static.py?page=guid... This may be what you're thinking of: http://adwords.google.com/support/aw/bin/static.py?page=guidelines.cs&topic=16862&subtopic=16864 http://adwords.google.com/support/aw/bin/static.py?page=guid... Your ads and keywords must directly relate to the content on the landing page for your ad. When users see your ad, they should be able to understand what kind of product, service, or other content they will find on your site. Products or services promoted in your ad must be reflected on your landing page; ads can be disapproved if a promoted product is not offered or available for sale as promised. The ad doesn't promise that anything is for sale - it seems like a general branding campaign.

imp 17y ago
Yeah, that must have been what I read and extrapolated a bit.