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This article more or less is my understanding of user acquisition, but I've never understood where Atlassian fits in this model. I'm sure that today they have m

by jfoster 12y ago

This article more or less is my understanding of user acquisition, but I've never understood where Atlassian fits in this model. I'm sure that today they have mostly switched to the "Sales" model. (despite claiming to not have "salespeople", I understand they just call the role something else) I don't think it's always been that way for Atlassian, though. They started out as just a few people and certainly earlier on it seems they didn't do much sales. I know that they blogged lots and were quite well-known for their blogging, but I can't imagine that being enough for them to grow the way that they did.

dzink 12y ago
I've seen one senior engineer at a large firm start using Atlassian in 08. He then recruited his team to use it, then the division (at 4k or so per year), then he made it his primary "chief developer" role to customize Atlassian products for the company, until he just left the company because he was making too much money building widgets for the Atlassian marketplace. It was impressive. As far as I know he wasn't compensated in the beginning - he just really liked their products and how well they integrated with each-other to make deployments safer and developers less likely to need supervision by him.