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Last time Macheist ran a bundle sale, they had a special offer where, if you allowed Macheist to tweet on your behalf, you'd get some additional free software a
by novum 17y ago
Last time Macheist ran a bundle sale, they had a special offer where, if you allowed Macheist to tweet on your behalf, you'd get some additional free software along with your purchase.
This, of course, resulted in a massive Macheist tweetfest in which my timeline was saturated for hours by identical Macheist tweets. I was really put off by it, and I'll say in no uncertain terms that their tweet advertising kept me from purchasing the bundle myself. I even called them out on it via twitter.
While their tweet ads are an ingenious (if annoying) marketing tool, and we're probably still in the early days of Twitter ads, I sure hope they don't get out of control.
- mustpax 17y agoThe new retweet API should take care of this problem. My understanding is that it will collapse all retweets of a message into a single message. So, if you are following the original person who was retweeted, you won't see the retweet at all. Otherwise the original tweet is going to be added to your timeline once.
- novum 17y agoThey weren't retweets, though each tweet was the same. Macheist was using OAuth to actually post a tweet on your behalf.
- sh1mmer 17y agoAs the article points out Macheist are about marketing, and they seem to be very good at it. If the tweet strategy becomes ineffective by putting off more people than it draws then I'm sure they will discontinue it. I'd be gobsmacked if they didn't track this stuff very carefully.