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Hair-thin type seems to be a growing trend. I see it commonly in "retina"-resolution-aware apps, as if the designers were trying to show off how small teh pixe
by colanderman 12y ago
Hair-thin type seems to be a growing trend. I see it commonly in "retina"-resolution-aware apps, as if the designers were trying to show off how small teh pixels are. It's now creeping into advertisement.
I hope this trend dies soon. Such fonts are very difficult on the eyes.
- currysausage 12y ago> It's now creeping into advertisement. Relevant case study: German political ads: http://up.picr.de/18272570zq.jpg http://up.picr.de/18272570zq.jpg - Helvetica Inserat vs Helvetica Ultra Light.