He can do whatever the hell he wants with the money (as long as he fulfills his Kickstarter rewards). He isn't some public figure where the stain of his potato

He can do whatever the hell he wants with the money (as long as he fulfills his Kickstarter rewards). He isn't some public figure where the stain of his potato salad money that he kept instead of giving to charity will follow him for the rest of his life. These are his 15 minutes of fame, after his Kickstarter ends he'll be collectively forgotten. The fact that people are giving him a ton of money "ironically" doesn't create any new obligation for him. If he wants to keep the money, I say great. If he wants to give it to charity, fine.