4 ms·

If anyone here has any thoughts on something else to tune or play with, let me know. Overall, the experience of buying an Ad on Facebook was far better than my

If anyone here has any thoughts on something else to tune or play with, let me know. Overall, the experience of buying an Ad on Facebook was far better than my very limited experience with Adsense.

AndrewWarner 17y ago
Ivan, maybe try different text in your ad and see how that affects conversion. Also, I know it's old-school, but I wonder if email newsletters are worth testing.
- ivankirigin 17y ago
  I'm going to build http://kirigin.com http://kirigin.com into a proper blog. This is a kinda half ass experiment because Tumblr is so limited. For example, I could have "sign in" for accounts, using twitter or facebook connect. Then the "tweet this" link could be push-button, not the links to http://twitter.com/home?status=some_manual_posting_bs http://twitter.com/home?status=some_manual_posting_bs RSS subscriptions that can also power email newsletters are certainly in the mix. What text would you suggest? Obviously the title of the blog is pretty bad for the intent here.
JayNeely 17y ago
Currently it looks like the only keyword you're targeting is "tumblr". If you're going that general, why not try "blogs", or even "RSS"? Another tack, since it's a personal blog, is to target people based on similarities to you, rather than interests. "Founder" as a keyword targets 22,000 people in the U.S. "Robotics" targets 13,700. "Startups" + "startup" targets 4,700. If you add age-targeting on top of this, I bet your conversion rate from click-through to follow / RSS subscription would rise.
yeabuddy 17y ago
I've been playing around with FB Ads doing some affiliate marketing stuff the last few months. 1) I think your target demographic, looking by the # of impressions. Try to go a little bit broader than just "tumblog". Try "tumblr", "blogging", "rss", .etc to reach a bigger audience 2) Your CPC is way too high. With FB it's best to go below their suggested bid, and gradually up your CPC amount until you start getting the desired impressions. 3) I'd gather a lot more data before making any kind of analysis on the data you're gathering. 4) Your CTR looks to be on the right track, although still probably not enough data to tell if it's stable yet. 0.1% is alright for a display ad on a social networking site. I'd still try split testing a couple different versions of your ad to see if you can up that. You always want to be split testing, constantly cutting the weaker performing ads, and making a variations of the better performing ads.
- ivankirigin 17y ago
  I started at $0.10 CPC, but bumped it up to see more traffic faster.

If anyone here has any thoughts on something else to tune or play with, let me know. Overall, the experience of buying an Ad on Facebook was far better than my very limited experience with Adsense.

AndrewWarner 17y ago

Ivan, maybe try different text in your ad and see how that affects conversion. Also, I know it's old-school, but I wonder if email newsletters are worth testing.

ivankirigin 17y ago
I'm going to build http://kirigin.com http://kirigin.com into a proper blog. This is a kinda half ass experiment because Tumblr is so limited. For example, I could have "sign in" for accounts, using twitter or facebook connect. Then the "tweet this" link could be push-button, not the links to http://twitter.com/home?status=some_manual_posting_bs http://twitter.com/home?status=some_manual_posting_bs RSS subscriptions that can also power email newsletters are certainly in the mix. What text would you suggest? Obviously the title of the blog is pretty bad for the intent here.

JayNeely 17y ago

Currently it looks like the only keyword you're targeting is "tumblr". If you're going that general, why not try "blogs", or even "RSS"? Another tack, since it's a personal blog, is to target people based on similarities to you, rather than interests. "Founder" as a keyword targets 22,000 people in the U.S. "Robotics" targets 13,700. "Startups" + "startup" targets 4,700. If you add age-targeting on top of this, I bet your conversion rate from click-through to follow / RSS subscription would rise.

yeabuddy 17y ago

I've been playing around with FB Ads doing some affiliate marketing stuff the last few months. 1) I think your target demographic, looking by the # of impressions. Try to go a little bit broader than just "tumblog". Try "tumblr", "blogging", "rss", .etc to reach a bigger audience 2) Your CPC is way too high. With FB it's best to go below their suggested bid, and gradually up your CPC amount until you start getting the desired impressions. 3) I'd gather a lot more data before making any kind of analysis on the data you're gathering. 4) Your CTR looks to be on the right track, although still probably not enough data to tell if it's stable yet. 0.1% is alright for a display ad on a social networking site. I'd still try split testing a couple different versions of your ad to see if you can up that. You always want to be split testing, constantly cutting the weaker performing ads, and making a variations of the better performing ads.

ivankirigin 17y ago
I started at $0.10 CPC, but bumped it up to see more traffic faster.