I write about this kind of thing quite a bit. http://www.strategicmessaging.com/marketing-communication-essentials/2012/07/03/ http://www.strategicmessaging.co

I write about this kind of thing quite a bit. http://www.strategicmessaging.com/marketing-communication-essentials/2012/07/03/ http://www.strategicmessaging.com/marketing-communication-es... is on marcom essentials vs. nice-to-haves. http://www.strategicmessaging.com/marketing-in-stealth-mode/2014/03/03/ http://www.strategicmessaging.com/marketing-in-stealth-mode/... is specifically on stealth-mode marketing (not quite an oxymoron). And http://www.strategicmessaging.com/strategy-for-it-vendors-a-worksheet/2011/09/18/ http://www.strategicmessaging.com/strategy-for-it-vendors-a-... is the strategy (not just marketing) worksheet that a whole lot of tech companies have relied on.