Not a checklist, but I put together a fairly comprehensive spreadsheet of all the top marketing resources I've come across when I worked in a startup doing onli

Not a checklist, but I put together a fairly comprehensive spreadsheet of all the top marketing resources I've come across when I worked in a startup doing online marketing: https://docs.google.com/spreadsheet/ccc?key=0Ag_fyIIMSJ6DdGtkckxQUy1XMzRaSXh4S3kzdEFrQ1E&usp=sharing https://docs.google.com/spreadsheet/ccc?key=0Ag_fyIIMSJ6DdGt... If you're wondering what should be on the non-technical guy's checklist, start here. Includes absolute gold from Mint.com, Neil Patel, Patrick McKenzie, Kissmetrics and more, covers many areas of marketing such as: - getting press coverage - SEO - Link building - B2B Marketing - Blogging - social media etc...