A user disabling JavaScript is only one piece of the no-JavaScript puzzle. Here are some more: http://isolani.co.uk/blog/javascript/DisablingJavaScriptAskingTh

A user disabling JavaScript is only one piece of the no-JavaScript puzzle. Here are some more: http://isolani.co.uk/blog/javascript/DisablingJavaScriptAskingTheWrongQuestion http://isolani.co.uk/blog/javascript/DisablingJavaScriptAski... "To me it would make more sense to use that time to make the sites usable for visitors with disabilities by including screen reader support and stuff like that." That assumes the choice is mutually exclusive, and also that we live in a world of perfect delivery and execution of JavaScript. Progressive enhancement not only ensures core functionality is available regardless of JavaScript, but also when a hiccup of some sort happens on the Web, the user in the process of buying from you isn't then stonewalled.