Let's not forget reduced support costs as well; vastly fewer customers means vastly fewer tickets. I'd also bet that a $0.99 price attracts a lot of unreasonab

Let's not forget reduced support costs as well; vastly fewer customers means vastly fewer tickets. I'd also bet that a $0.99 price attracts a lot of unreasonable customers, and those paying $99.99 would be an awful lot more reasonable. This has been my experience with SaaS and consulting: higher prices mean noticeably more pleasant customers.