It would be purely performance art on their part, but they should release a "free" version crammed so full of ads they start leaking out the sides of the screen

It would be purely performance art on their part, but they should release a "free" version crammed so full of ads they start leaking out the sides of the screen. This fear of paying for software is exactly why the Google/Facebook model of selling all your private data to advertisers is so popular.