Regarding this, I've found you need the case to be far more clear cut before people buy an app to save money. My ballpark is more like x10, i.e. they need to fe

Regarding this, I've found you need the case to be far more clear cut before people buy an app to save money. My ballpark is more like x10, i.e. they need to feel appropriately 25+ hours worth of work will be saved before purchasing. Remember, also, the fully loaded cost of an employee is at least x2 their salary.