3 ms·

build it horizontally then sell it vertically.

• jacquesm 17y ago
  That's an interesting one, Historically the opposite has happened. Build something for a niche, sell into that niche, then expand outside the niche by adapting the product to other uses once you have sufficient strength to do that. It takes a lot more in terms of resources to develop for a niche than for a 'horizontal' market, the marketing expenses are also a multiple.
  • alansantos 17y ago
    My opinion is that building horizontal lets you enter different verticals more quickly (and exit them as well). Or perhaps get your toes wet in many verticals to see what's nice and warm before you jump in.